Tip #2 - Optimize Your Web Site Copy: Your web site copy is another important aspect on how your website is viewed by the search engine spiders. Try to make it as interesting and informative as possible while pleasing the search engine spiders too. You can follow this three step process. Begin with an introductory paragraph that outlines, or tells your visitors, what you are going to tell them. Then in your next few paragraphs follow through and tell them your message just as you outlined in your opening paragraph. Finally, wind up you're your article, or sales presentation by summarizing, or telling them what you have just covered in the proceeding paragraphs.
This may seem overly simplified but it works and it works very well. Speak to your
viewers as though they were 10 years old. Don't patronize them, but inform them in simple easy to understand terms that anyone can understand.
When writing your copy focus on one or two key words per page. If you are selling acne treatment, focus your presentation on acne treatment and don't use,
acne cure, acne medicine etc. Stay focused on your main keyword.
Next you should establish an acceptable key word density within your copy. When you optimize your website copy you should also establish a keyword density that is acceptable to the search engines. Opinions differ on what an acceptable keyword density should be, however it is agreed that, it shouldn't be over 5 or 6 percent. This means that for every 100 words of copy your key words should appear about 5 or 6 times maximum. Any higher and you may run the risk of spamming which could damage your search engine ranking.
Where your keywords appear is also important. If possible, try to use your main keyword or keyword phrase at least twice in your first paragraph and then once in each of your following paragraphs. You will also get the best results if you use your main keyword to start and end your first paragraph. Take some time and think this step out very carefully. Make sure your message flows easily and doesn't appear to be forced.
Proper use of Meta Tags and key words will definitely make your website search engine friendly and increase your traffic. In our next article we will be covering some other great traffic building tips. We will go through how to get more traffic through back links so be sure to stay tuned.
Terry Day is an Internet Marketer and an International Hall of Fame Photographer. You can sign up for his free photo tips and view a portfolio of his work @ http://www.photographylessoncenter.com
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